Dove includes trans mom in new inclusive ad campaign about #RealMoms

“There’s no one right way to do it all,” says Shea, a grad student and transgender woman featured in a new video advertisement from BabyDove. Shea is one of several women appearing in the soap company’s #RealMoms campaign, from breakdancers to cattle ranchers, to showcase its line of baby bath products.

The video shows Shea with her partner, caring for their newborn son. She introduces herself to viewers by sharing the troublesome questions they face, when people ask how a transgender woman can be a mother.

“You get people who are like, ‘What do you mean you’re the mom?’ We’re like, ‘Yep,’” she says.

“This might be the first example in an ad of a trans person who became a parent after transition,” wrote Dana Rudolph in her award-winning Mombian blog in which she shared the video Tuesday. She gave Dove props for going the extra mile in being inclusive.

“Kudos to the brand for not only being LGBTQ inclusive, but for being willing to think beyond the more common solution of showing a cisgender two-mom couple (much as I love seeing LGBTQ parents of any type on my screen). (Side note: Not all transgender women who are parents go by “Mom,” as singer Laura Jane Grace recently reminded us. I’d suggest asking for someone’s preferred parenting title just as you’d ask for their pronouns.)”

I love the campaign’s overall theme of “There’s no right or wrong way to be a mom – only your way.” As one of the other moms in the ad says, “Do what fits your family. And trust yourself.” That’s pretty much the best parenting advice I can imagine.

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15 Jan 2018

By Dawn Ennis